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Combining proven technology with real-world management experience

We help organisations understand what matters most and where to start. We combine technology developed over more than a decade with practical management experience to help organisations identify what matters and act on it.

We don't stop at presenting results. We help turn insight into decisions, practical action and lasting ways of working.

New products built on a proven foundation

Our products build on Innoduel's more than ten years of experience in stakeholder engagement and prioritisation. Innoduel is a company founded by Jussi Simolin that has developed a pairwise comparison method used across a wide range of organisations and business situations.

We have used this experience and proven methodology to develop new, easy-to-use products that help organisations identify what matters most, make better decisions and turn them into action.

10M+
pairwise choices
100+
organisations
10+ years
of method experience

Some of the organisations we've worked with

Veljekset Toivanen NOKIA Maria 01 Rakennusliike Seiska TOPPI STORMOSSEN

Proven products, backed by experienced people

Our products make it easy to involve the right people and understand what matters most to them.

We combine this technology with practical management expertise to help organisations interpret the results, make decisions and put priorities into action.

You can use our products as a service, and increasingly through our SaaS platform. When your challenge calls for something more, we also offer tailored solutions and advisory support.

See how it works →

Meet our team

Our team brings together decades of experience in business leadership, strategy, organisational development, sustainability, stakeholder engagement and technology. We combine practical management experience with deep expertise in participation and prioritisation.

Jussi Simolin

Jussi Simolin

CEO & Founder

Experienced consultant and business leader with a background at EADS, Airbus, Nokia and Pöyry. Specialises in prioritisation-based decision-making, inclusive leadership and stakeholder engagement, helping organisations turn collective insight into better decisions and action.

Jyrki Taiminen

Jyrki Taiminen

Business Director

International business leader with nearly 30 years of management team experience, including CEO roles in Finland, the United States and Russia. Brings extensive experience in strategy, business transformation and organisational leadership.

Veini Simolin

Veini Simolin

Communication & ESRS Specialist

Sustainability and communications specialist with expertise in ESRS, CSRD and stakeholder engagement. Helps organisations translate complex sustainability requirements into practical processes and clear communication.

Mahdi Farimani

Mahdi Farimani

CTO

Technology entrepreneur with more than a decade of experience developing digital businesses and platforms. Leads the development of our technology, turning complex participation data into intuitive tools and actionable management insight.

Let's discuss what matters most to you

Tell us what you want to understand or improve. We'll help you find the right product and the best way to get started.